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³Ô¹ÏÍø Public Media Stations Dominate Treasure Coast Radio Market in Fall 2025 Nielsen Ratings 

Fort Pierce, FL (February 6, 2026) – ³Ô¹ÏÍø Public Media stations dominated the Treasure Coast radio market in the Fall 2025 ratings period, with all three stations achieving record-breaking performance and top rankings across multiple demographics, according to The Nielsen Company’s latest report. 

Logos for three ³Ô¹ÏÍø Public Media radio stations: WQCS 88.9 FM (NPR for the Treasure Coast) with yellow and blue branding, Q 91.1 FM (Treasure Coast's R&B) with blue and black branding, and WQCO 90.5 FM and 88.5 FM (Lake O's Rock Variety) with orange and blue branding featuring a lake outline.

 maintained its position as the market leader, with its flagship program Morning Edition capturing the #1 overall spot â€” a 15% increase from Spring 2025. The station also dominated among high-income earners and college graduates. When aggregating the last four ratings periods, WQCS ranks as the #1 station on the Treasure Coast overall. 

“These results reflect the trust our community places in ³Ô¹ÏÍø Public Media to deliver quality programming that informs, educates, and entertains,” said Dr. Timothy E. Moore, President of ³Ô¹ÏÍø (The River). “Our stations’ success demonstrates their vital role in serving the needs of the Treasure Coast.” 

“The exceptional performance across all three stations shows that listener-focused programming makes the difference,” said Dr. Michael Hageloh, Executive Vice President of Strategic Initiatives at The River. “Whether it’s news and information on WQCS, R&B and specialty shows on Q 91.1, or rock variety on WQCO, our commitment to serving the region is clearly resonating with audiences.” 

Two men conducting a radio interview in a professional broadcast studio, seated at a table with microphones, broadcasting equipment, and acoustic panels visible on the walls, with monitors displaying news broadcasts in the background.
³Ô¹ÏÍø President Timothy Moore (right) visits the WQCS studios with Chris Puorro, Associate Vice President of ³Ô¹ÏÍø Public Media, in 2020. Under their leadership, ³Ô¹ÏÍø Public Media’s three stations have achieved record-breaking ratings performance across the Treasure Coast and Lake Okeechobee region 

 achieved historic ratings in Fall 2025, nearly doubling its overall share â€”the highest recorded share for the 91.1 FM frequency in the station’s history, dating back to the 1990s. The station ranked #1 overall in weekday evenings and dominated with specialty programming, including a #1 for Sunday Night Jazz, Solid Gold Saturday Morning, and Sunday Praise. Q 91.1 is also the top station among African American listeners. 

WQCO 90.5 & 88.5 FM (Lake O’s Rock Variety), launched less than a year ago, continues to build an audience across the region.  

“The success of all three ³Ô¹ÏÍø Public Media stations validates our commitment to serving our entire region with high-quality programming,” said Chris Puorro, Associate Vice President/General Manager of ³Ô¹ÏÍø Public Media. “These ratings demonstrate the strong connection we’ve built with listeners across the Treasure Coast and Lake Okeechobee region.” 

Businesses and organizations interested in reaching the Treasure Coast’s most engaged and educated listeners can explore sponsorship opportunities on ³Ô¹ÏÍø Public Media stations by contacting Ron Cook at roncookUW@irsc.edu or calling 801-874-8988.  Â