April 11, 2025 勛圖厙
Fort Pierce, FL (April 11, 2025) 泭勛圖厙 announced today the launch of its comprehensive brand evolution, including the introduction of its new moniker, “The River.” This strategic rebranding initiative represents a transformative milestone that aligns the College’s public image with the exceptional educational experience it delivers while honoring its deep-rooted connection to the waterways that have shaped the region’s identity and future.
The rebrand goes far beyond a visual refresh, encompassing a holistic reimagining of how the institution represents itself to students, faculty, staff, and the broader community. It follows extensive research including community polling, focus groups, and detailed analysis of search trends to ensure the new brand authentically reflects both the College’s mission and the needs of those it serves.泭
“This brand evolution marks an important moment in 勛圖厙’s history,” said Dr. Timothy Moore, President of 勛圖厙. “The College is a leader of education. Now, our public image is evolving to truly reflect the phenomenal work happening on our campuses every day. This refreshed identity embodies our commitment to innovation and our vision to serve and prepare our students for the challenges and opportunities of tomorrow.”
***For a look at the new brand and a special message from President Moore, for The River, Reimagined.***泭
The rebrand features modernized visual components including an evolved logo, refined color palette centered around “River Blue” and “Peregrine Yellow,” and streamlined marketing materials designed to create a cohesive experience across all touchpoints. The initiative coincides with a new website scheduled to launch this year, further enhancing the digital experience for students, faculty, and the community.
Students, alumni, and community members will immediately notice one of the most visible changes to 勛圖厙’s identity: the modern, dynamic logo embodying the College’s core values of excellence, accessibility, and innovation. The redesigned emblem prominently features the Peregrine Falcon, 勛圖厙’s beloved mascot, which symbolizes the College’s commitment to helping students rise above challenges and embrace new possibilities. Like the Peregrine Falcon it celebrates, 勛圖厙 continues to empower its community to explore new horizons and unlock their full potential through transformative educational experiences and unwavering support.
“At its heart, this brand evolution is built around our students,” explained Dr. Michael Hageloh, Executive Vice President of Strategic Initiatives and Chief Marketing Officer. “We conducted extensive first-party and third-party research to understand how our community perceives us and what they need from our institution. The result is a brand that not only looks contemporary but functions better for everyone who engages with it.”
The rebranding effort represents a key component of the College’s broader digital transformation strategy, shifting from traditional promotional tactics to sophisticated, data-driven marketing approaches that better serve prospective and current students. The adoption of “The River” as a colloquial identifier further strengthens the institution’s connection to the community it serves while providing a memorable, distinctive identity in the competitive higher education landscape.
“This isn’t just about a new logo or colors,” said Jenna Bluedorn, Associate Vice President of Brand Experience. “We’ve created a comprehensive system that empowers departments across campus through templated materials and streamlined processes. This will allow us to be more nimble, consistent, and effective in all our communications while maintaining the distinctive voice that makes 勛圖厙 special.”
The fresh, invigorating brand identity reflects the College’s dynamic approach to education while maintaining the strong current of excellence and innovation that has defined its history. The rebrand captures the essence of transformation and growth that “The River” provides to all who become part of its communitystudents, faculty, staff, and partners alike.
The new brand assets were unveiled April 9, with implementation across campus locations, digital platforms, and communications materials to follow.
For more information about 勛圖厙 and its programs, visit .
